“Primeur” sales are of key importance for reputed Bordeaux wines.

Primeur sales (or futures) are a unique sales method that is well-established in Bordeaux and covers the sale of most Grand Cru Classé wines from both the left and right bank, as well as around fifty other associated wines. Château Cambon la Pelouse has been sold for 20 years in this exclusive, very selective market.

How does it work?

The Primeurs Campaign is officially launched in the first week of April. Around 3,000 industry professionals from all over the world come together in Bordeaux to taste the new vintages of the key chateaux. When they are presented, the wines are still being aged. Merchants, brokers, importers and journalists assess the new vintage. The estates talk about the year’s weather, and growth cycle,  the quality of the fruit and the winemaking process.

After this week of tasting, the properties set prices based on the quality of the vintage, yields, the market, etc. They also decide on quantities to be allocated to each merchant, who will be supplied with a specific number of cases of each wine for sale.

Brokers provide the link between the estates and the merchants. Each reservation is documented with a purchase docket made out by the broker. The wine is thus officially reserved and will be delivered the following year.

Twentieth anniversary for the wine of Château Cambon la Pelouse

Château Cambon la Pelouse wines were first sold en primeur alongside Grand Cru Classé wines in 1999, three years after Jean-Pierre Marie arrived to direct the estate. Since then, the property has formed many partnerships with very exclusive merchant houses and about 90% of the wine produced is reserved en primeur. This is a great sign of recognition and trust from the Bordeaux merchants and importers worldwide. We would like here to thank them  sincerely. Château Cambon la Pelouse is sold in more than 30 countries around the world.  In terms of distribution, this is a fantastic success for the Bordeaux wine trade.

WE HAVE SELECTED SOME OF OUR PRIMEURS SCORES OVER THE LAST TWENTY YEARS.

« Retour aux actualités


Cambon
Au fil de notre actualité

Château Cambon La Pelouse 2016 – Winner of the 2019 Crus Bourgeois du Médoc Cup

The 9th Crus Bourgeois Cup was organised during Vinexpo Bordeaux in partnership with the news…

Experience enhances knowledge

The employees of Château Cambon la Pelouse are proud to share with you their years of experience working on the estate. We employ 20 people full time throughout the year, 13 of whom have been with us for many years.

“Primeur” sales are of key importance for reputed Bordeaux wines.

Primeur sales (or futures) are a unique sales method that is well-established in Bordeaux and…

2018 vintage : first tasting

This is the first time I was tasting this new 2018 vintage.

Voir toutes les actualités